PRIDE IN SERVICE
Military veterans, service members, and their families come from all backgrounds but don't always see that representation reflected in the organizations that support them. Once I learned more about how diverse the military community is, I knew that there was a bigger story to tell. I knew during my first Pride Month at the Elizabeth Dole Foundation, that I needed to start ensuring the community knew that our Foundation was a safe place for veterans, service members, caregivers, and families to be their full and authentic selves.
To find a relevant through-line to our mission, I focused on queer veterans and their incredible contributions and bravery.
Please note, this is an abridged version of this campaign. I'm happy to provide the full version upon request.
REMEMBERING BOB DOLE AND BOB DOLE DAY OF SERVICE
On the morning of December 5, 2021, I was getting ready to go to Baltimore when I got the call that Senator Bob Dole had passed away. For the next week, our team at the Elizabeth Dole Foundation was mobilized to organize all parts of a state funeral in partnership with a firm hired by the Doles.
My role in honoring the late, great Senator Bob was on the digital side. I began by creating graphics and writing social copy announcing his death, which I would later see on NBC Nightly News. From there, I created suites of other graphics to spread the word about how citizens could participate in paying their respects to Senator Bob.
When I wasn't creating, I was collecting digital well-wishes, managing our online community's many questions, and connecting with Senator Bob's admirers on all social platforms. On the day of his memorial services at the National Cathedral and WWII Memorial in Washington, D.C., I live-tweeted both memorial services while managing a staff of photographers and videographers. It's hard to describe everything that happened during that week, but it was one of the biggest honors of my career to play a part.
One year later, after learning that our DC-based staff was participating in a day of service honoring Senator Bob, I had the idea to extend it to our online communities. I coordinated a graphic to be created, recorded a video urging users to take part in one small act of good, and collected documentation from participants.
Please note, this is an abridged version of this campaign. I'm happy to provide the full version upon request.
HIDDEN HEROES THROUGHOUT HISTORY
To honor Black History Month, I wanted to create an educational series of groundbreaking Black Americans who were military heroes, but who often don't get the recognition they deserve.
Similar to the "Pride in Service" campaign, my through-line was military service and history.
Honoring heroes like Harriet Tubman, The Harlem Hellfighters, and Cathay Williams was a privilege, with the post about Harriet Tubman emerging as the top-performing post across all of our social platforms that February.
Please note, this is an abridged version of this campaign. I'm happy to provide the full version upon request.
SENATOR STORIES
As Senator Elizabeth Dole was beginning to be recognized and win awards for her lifetime of public service, I was tasked with creating a campaign to educate our audiences on her many ceiling-smashing, groundbreaking achievements.
#SenatorStories was born from four content pillars: Senator's early life, her unique career path, her historical appointments, and her life with Senator Bob Dole.
The series lasted sixteen weeks, with the post about her freeing the man who teased the tiger at the National Zoo coming out as the overall best-performing content.
Please note, this is an abridged version of this campaign. I'm happy to provide the full version upon request.
